Martina Vazzoler
My skills
To shorten the distance between online and offline
To set the most correct strategy
To set the right goals
To verify the results
What I do
Functional and online market analysis
I verify that there are the conditions for online sales for companies that have not yet approached the digital channel independently. I measure the maturity of the market with respect to the customer catalog and report a global assessment document.
E-commerce projects
I project tailor-made e-commerce development with my work team. I also follow and control the development by external agencies. Sometimes they call me to implement the already existing e-commerce performance by reviewing the entire digital strategy of the company
Marketplace
I open an Amazon and / or Ebay account for companies that want to approach these MPs and that have already verified the feasibility. On the contrary we evaluate together which online distribution channel is the most consistent for the company business.
Training and mentoring for the digital transformation
I teach courses and Masters in Italy and abroad on online sales and digital export through marketplaces. I collaborate with the main state and private trade associations for the development of companies in the digital field through ad hoc courses in the company.
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Ongoing masters
01
Passport 2 Export | Slovenia
Course of the Slovenian Chamber of Commerce for the development of SMEs in the export sector. The course includes several themes developed by trainers from all over Europe and is organized by ITM Sweden.
02
Rebuild Taskforce | Ukraine
Master for Estonian companies for export development. The course includes the presence of specific trainers and mentors for each country of export.
03
Master Executive in Digital Mkt | Vicenza
Dedicated both to B2B and B2C companies, this path organized by Confindustria Vicenza consists of 25 courses: from strategy to execution, including project management, social media and e-commerce marketing.
04
Digital enterprise
Courses dedicated to small companies of Treviso district to face the online presence in a constructive and profitable way. By Ascom - Confcommercio
Book and publications
Where to find them
Selling online with the marketplace map
This book is the guide for any SME and marketing consultant who wants to create the best sales strategy for their clients. A simple and accessible tool for all to realize online sales with a specific digital strategy for the sector, which allows you to avoid unsuccessful experiences.
#HOMODIGITALIS
The Digital Revolution has literally overwhelmed everyone and the so-called "digital migrants" are those who suffer more than others from the complexity of our time and the thrust of renewal that comes from the younger generations. This essay aims to offer a different reading of the digital age, but above all to reformulate the question from which to start again to build a more inclusive future for all generations: which technology and which use will lead us to an improved version of ourselves?
Digital revolution in progress
We are now in the fourth. We should have taken a hand with the turmoil that characterizes revolutions. Not indeed. The human species went into performance anxiety again, and in #Homodigitalis I explained in detail why.
The functional analysis preliminary to online sales
Why it is important to proceed step by step before venturing into online sales and start with an accurate functional and market analysis.
Follow me
on YouTube
Listen to some free webinars on the topics of online sales and presence, B2C and B2B.
