Martina Vazzoler

I have always been involved in marketing, digital strategies and online sales with a specific focus on marketplace dynamics. I have developed an e-commerce platform dedicated to Made in Italy (www.e-italy.com), connected with 11 Amazon accounts (IT, DE, FR, ES, NL, SE, PL, UK, US, CA, MX) and 9 Ebay.
Together with the students of the Web Marketing faculty of the IUSVE (VE) I created the first complete mapping of all marketplaces and online distribution at Italian, European and extra-European level, Food and non-Food.
The result of this research is collected in the book Selling online with the marketplace map, published by Hoepli. In this manual I have tried to outline the best digital strategy for the Italian company.
I write books to digitize micro-enterprises and I do courses and consultancy to humanize digital. I know I don't know (yet enough), but I don't use it as an excuse to give up. After all, I have no alternative but to put my two cents.
👉 Selling online with the marketplace map (Hoepli)
"If I can't bend the gods of the sky, I'll move those of the underworld. "

Aeneid, Virgil

My skills

What have I learned over the years ...

To shorten the distance between online and offline

Online and offline are more alike than they seem. Keep calm, we are always in the same comfort zone.

To set the most correct strategy

No project can be successful without setting a strategy that is measured on the company.

To set the right goals

But before the strategy, it is necessary to have clear objectives to be achieved on a timeline aware of resources and skills.

To verify the results

Only with clear objectives and a correct strategy you can measure the results and reschedule a new (upgrade) strategy.
Nullius in verba.
"Don't believe anyone's words,
if you haven't checked them first"

Francis Bacon

What I do

Functional and online market analysis

I verify that there are the conditions for online sales for companies that have not yet approached the digital channel independently. I measure the maturity of the market with respect to the customer catalog and report a global assessment document.

E-commerce projects

I project tailor-made e-commerce development with my work team. I also follow and control the development by external agencies. Sometimes they call me to implement the already existing e-commerce performance by reviewing the entire digital strategy of the company

Marketplace

I open an Amazon and / or Ebay account for companies that want to approach these MPs and that have already verified the feasibility. On the contrary we evaluate together which online distribution channel is the most consistent for the company business.

Training and mentoring for the digital transformation

I teach courses and Masters in Italy and abroad on online sales and digital export through marketplaces. I collaborate with the main state and private trade associations for the development of companies in the digital field through ad hoc courses in the company.

FOLLOW ME HERE

Ongoing masters

01

Passport 2 Export | Slovenia

Course of the Slovenian Chamber of Commerce for the development of SMEs in the export sector. The course includes several themes developed by trainers from all over Europe and is organized by ITM Sweden. 

02

Rebuild Taskforce | Ukraine

Master for Estonian companies for export development. The course includes the presence of specific trainers and mentors for each country of export.

03

Master Executive in Digital Mkt | Vicenza


Dedicated both to B2B and B2C companies, this path organized by Confindustria Vicenza consists of 25 courses: from strategy to execution, including project management, social media and e-commerce marketing.

04

Digital enterprise

Courses dedicated to small companies of Treviso district  to face the online presence in a constructive and profitable way. By Ascom - Confcommercio

Book and publications

Where to find them

Selling online with the marketplace map

This book is the guide for any SME and marketing consultant who wants to create the best sales strategy for their clients. A simple and accessible tool for all to realize online sales with a specific digital strategy for the sector, which allows you to avoid unsuccessful experiences.

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#HOMODIGITALIS

The Digital Revolution has literally overwhelmed everyone and the so-called "digital migrants" are those who suffer more than others from the complexity of our time and the thrust of renewal that comes from the younger generations. This essay aims to offer a different reading of the digital age, but above all to reformulate the question from which to start again to build a more inclusive future for all generations: which technology and which use will lead us to an improved version of ourselves?


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Digital revolution in progress

We are now in the fourth. We should have taken a hand with the turmoil that characterizes revolutions. Not indeed. The human species went into performance anxiety again, and in #Homodigitalis I explained in detail why.

Read

The functional analysis preliminary to online sales

Why it is important to proceed step by step before venturing into online sales and start with an accurate functional and market analysis.

Read

Follow me

on YouTube

Listen to some free webinars on the topics of online sales and presence, B2C and B2B.

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