Books

Books on digital change.

Three books on international growth, platform ecosystems and the human impact of technology. All published in Italian.

The books

Digital Export book cover

Digital Export

FrancoAngeli · September 2026 · Azienda moderna series

Il processo di internazionalizzazione attraverso i canali digitali

A practical method for international growth through digital channels: market selection, value proposition, channel strategy, budgets and KPIs.

The frameworks and exercises come from years of advisory and training work with companies and professionals.

For: export managers, SMEs, consultants, trainers and business schools. Out September 2026.

Vendere online con la mappa dei marketplace book cover

Vendere online con la mappa dei marketplace

Hoepli · 2018

A guide for micro-enterprises and artisans choosing where and how to sell online. It reads marketplaces as ecosystems, helping businesses build a position rather than simply open an account.

Based on original research into marketplace platforms and their role in company digital strategy.

For: micro-enterprises, artisans, ecommerce teams, consultants and trainers.

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#HOMODIGITALIS book cover

#HOMODIGITALIS

Hoepli · 2020

Verso un nuovo paradigma umano nell'era digitale

An essay on how technology reshapes behaviour, attention and culture — and why human judgment must remain at the centre of digital change.

For: readers interested in digital culture, human behaviour and the anthropological impact of technology.

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The frameworks are already online.

The Advanced Canvas and the other tools developed for Digital Export are free to use at digital-export.com.

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