Digital strategy
Turning objectives, channels and data into decisions teams can defend.
Training
Capability that stays after I leave.
I design tailored training programmes that help teams understand digital change, make better decisions and apply new tools with confidence.
Who I work with
For companies and teams
Programmes built around your context, objectives and current level — not around a fixed catalogue.
For training providers and institutions
Modules designed from scratch or integrated into existing programmes, with content, exercises and outputs adapted to the audience.
What I teach
Digital export
Market selection, value proposition, channels, budgets and KPIs.
Ecommerce and marketplaces
Building a position across platform ecosystems, not just a presence.
Human-centered AI
Integrating AI into workflows and decisions without outsourcing human judgment.
Method
How a programme is built
Every programme begins with the context: what people already know, what the organization needs to decide and what is realistic in the time available.
Objective → Analysis → Strategy → KPI Control → Decision
Theory takes the short part. The rest goes to the case in the room — often yours. Participants leave with frameworks, canvases and a method they can apply again.
Experience
Practical and international by design.
Since 2019, I have worked with companies, institutions and training providers in Italy and internationally.
- Executive, corporate and publicly funded programmes
- Delivered in Italian and English
- Within existing syllabuses, project requirements and formal reporting structures — or designed from the ground up
Funding
Funding may be available.
Some training programmes can be financed through interprofessional funds or regional, national and European calls. I can help assess whether an opportunity fits and coordinate with the specialists responsible for eligibility and applications.
In writing
The method, beyond the programme.
The frameworks and canvases I use in training are also available in my books and at digital-export.com.
Next step